|Leo Stan-Ekeh, Zinox Computers Chairman|
By ROMMY IMAH
Nigeria’s first Internationally Certified Branded Computers, Zinox Computers has yet scored another first by holding out strongly against several foreign competitors, significantly increasing its market share to remain the bestselling PC brand in Nigeria.
A latest report by the International Data Corporation (IDC), the US based global leader in market research and analysis in information technology, telecommunications and consumer technology, noted that Zinox Computers continue to consolidate its leadership, ensuring a quality Nigerian participation, in a keenly competitive PC market.
The fourth quarter 2010 IDC market report, rates Zinox Computers Number 1 with 41% of all PC sales in Nigeria and a US$ value of 42.1%, doubly ahead of several global brands like HP 29.5, Dell 7.7%, and Acer with 2.0% in a PC market with a Year-on-Year growth of 146% and a US$ value of 161.5%.
The IDC quarterly report, one of the most authentic barometers for measuring market performance of ICT products and services globally, has consistently highlighted the market performance and rising profile of Zinox Computers – beginning from 2004 when Zinox was named the bestselling laptop in Nigeria; 2005 - 2008: second best selling laptop; 2009: best selling PC and 2010: Best selling PC. Zinox remains the only indigenous computer manufacturer that is listed in the IDC report.
Managing Director of Zinox Computers, Emomine Mukoro, while reacting to the report said the report has justified the vision, hard work, capital outlay, human resources and patriotism that have gone into the building of Zinox computers.
He said that he was satisfied that Nigerians are proving that if given the opportunity they could compete and overcome even the best in the world. He recalled that amidst skepticism in government circles, among professionals, and the general public, the founding fathers had declared at the launch in 2001, that Zinox was a public trust and a spiritual commitment.
He recalled that the Chairman had proclaimed that Zinox had the finances, the know-how, and the will to make the brand a source of national pride. He therefore, dedicated the current ratings to the hundreds of Nigerian professional engineers and hands who shunned the 2010 Christmas and the 2011 New Year festivities to assemble, deliver, and support 80,000 DDC Machines for the voters’ registration exercise.
Mukoro expressed deep gratitude to the Federal Government, the Independent Electoral Commission led by Professor Atahiru Jega, corporate Nigeria, educational institutions and the good people of Nigeria for their support and patronage. He assured all that Zinox would continue to live up to the high expectations of Nigerians no matter the odds.
According to industry analysts, it is not surprising that Zinox has held out impressively in the highly competitive IT market. This, they say, is because apart from matching the foreign brands on quality, technical integrity, pricing and aesthetics, Zinox products - Desktops, Laptops, UPS and Servers maintain an edge with unique features like in-built stabilizers, anti-shock devices and rugged casing that make them more suitable to Nigeria’s peculiar power problems; and add extra value through effective support at the company’s 16-branch network across Nigeria.
It should be recalled that Zinox Computers pioneered the local manufacture of computers in Nigeria barely ten years ago as the country’s First Internationally Certified Branded Computers. Armed on its debut with Microsoft’s WHQL certification and consequently with the NIS ISO 9001 – 2000 Quality Management Systems certification, the brand effectively established itself as the number one Nigerian computer brand with a vision to be Africa’s best.