Friday, September 26, 2014

BlackBerry Launches Passport

BlackBerry Ltd's launch of its square-screened Passport device may have grabbed headlines this week, but it was the tech company's lower-profile roll out of the new Blend feature that appears to be garnering the plaudits.
Reuters reports that even as reviewers and analysts were torn on the prospects of the unconventionally shaped Passport, they were brimming with praise for Blend, which lets users seamlessly bridge messaging and content between a host of devices irrespective of operating systems.
"While the new Passport device attracted the most attention, to us the announcement of BlackBerry Blend is more important," said RBC Capital Markets analyst Mark Sue in a note on Thursday.
He noted that Blend is one of the key elements of a strategy aimed at adapting to the needs of large companies, where workers are pushing for flexibility to use devices of their own choice.
BlackBerry, under the leadership of new Chief Executive John Chen, has been