Technology Distributions (TD) Enters Online Marketing With Multiple Promos

*Mrs Chioma Ekeh, MD, TD Ltd

As online marketing gains more prominence in the world, Technology Distributions (TD) Limited, a leading ICT distributor in West Africa, has made a bold entry into the ICT Online market.

Famed for its deep stock of quality products direct from reputable international Original Equipment Manufacturers, TD brings online, multiple promos that define its pivotal position as the foremost ICT distributor.

According to Mrs. Chioma Chimere, Executive Director, Marketing of TD, the benefits, which begins with a 5% discount on all laptops, are turned over to resellers and end users as they confront TD online. “The resellers buy at reseller prices from an exclusive portal accessible through a password and would also get the difference from end user pricing as TD uses its credibility and capacity to serve the untouched online market.”   

The promos according to Mrs. Chimere, include the ‘Empower your Staff Promo’ that is open only to members of the Partner Advantage Scheme. It is designed to boost healthy competition among resellers and enhance staff productivity within the ICT market. While winners emerge from a raffle draw, partners must meet their quarterly target of N10m Naira to

obtain a partnership voucher which would be used for the raffle draw. The Managing Director of the winning company nominates a deserving staff who wins the benefits of the promo. 

Mrs. Chimere who revealed that the intention of TD’s online marketing was to give consumers the best prices no matter the brand remarked, “We are aiming at achieving a new consensus in the market and that more affordable pricing is an integral part of TD online marketing”.

She further explained that TD online is a direct reaction to the government’s drive for a cashless society. A good distributorship, she noted, is a kind of clearing house where manufacturers, resellers and consumers meet to promote the commercial ideals of a given society.

“Therefore, TD online creates the stress free and seamless exchange between Microsoft, HP, Dell, Zinox, Toshiba, Samsung, Acer, APC by Schneider, and their numerous consumers in sub Saharan Africa.”

Apart from pricing and availability, TD Online guarantees a new level of speed in the restocking and deployment of ICT products as according to Mrs. Chimere, “it’s an entirely new era in business because of the elimination of the tedious processes in banks, before company cashiers, nudging vetting auditors, and waiting for approvals from supervisors.”

Consumers, she said, do not have to waste time haggling for discounts because mouth watering discounts have been granted online as means of promoting a new culture by the OEMs. She observed that individual products have heavy benefits on online consumers. Samsung, for example, offers a delivery van to any reseller who sells 1,000 units of its star product – the solar powered laptop. Acer offers a free Windows 7 Starter in addition to over 10% price slash on Aspire laptops. Each OEM has something to offer on TD online.

Technology Distributions Limited commenced business in May 1999 as the pioneer bulk distributor in West Africa for HP, Microsoft, APC, and Epson. Armed with a vision to build a globally recognized ICT distribution company and become the key driver of technology revolution across Africa, TD has evolved into a world-class company with fully developed structures, processes and corporate governance and controls about 60% of ICT products distribution in West Africa.