Lenovo’s PHAB Plus Hits Nigeria's Mobile Market

(L-R) Bolade Oyekanmi, Marketing Manager, 

Nkechi Okolo, Service Manager, and Graham Braum, GM,  

all of Lenovo Tech, West Africa; at the media briefing 

Lenovo has unveiled in Nigeria, Lenovo’s PHAB Plus, the latest innovation in the mobile telephone device. 

Graham Braum, the General Manager of Lenovo Technology Africa, described Lenovo PHAB Plus as a beautifully designed premium phablet, optimized for single –hand use.

Targeted at today’s diverse needs of consumers in the mobile market, Braum said the Lenovo PHAB Plus will help to eliminate the dilemma of choosing between costly smartphones with big screens and underwhelming small tablets by offering a single-spot 6.8-innch device with best-in-class entertainment, speedy internet, and all-day battery life.

According to him, “With today’s tech-savvy millennial generation in mind, Lenovo is addressing the popularity of larger-screen personal devices, while acknowledging the portability struggles

associated with tablet computers.

“The new PHAB Plus conquers these boundaries, merging the fun of a tablet with the portability of a smartphone in a stylish metallic uni-body casing. Unlike other phablets on the market, the Lenovo PHAB Plus boasts a full HD display optimized for one-hand usage and provides an unrivalled viewing and sound experience.

He stated that the higher-end PHAB Plus comes in a monstrous 6.8-inch display while the PHAB comes in at an even larger 6.98 inches. “These aren't so much phablets as they are tablets that can make phone calls,” he said.

Spec-wise, the dual-SIM PHAB Plus features 32GB of storage, a 13-megapixel main camera (the front-facing camera comes in at five megapixels), a 3,500mAh battery and a Qualcomm Snapdragon 615 processor with 2GB of RAM.