Digital Africa Partners CEA for CES 2014

*Dr. Evans Woherem
Chairman, Digital Africa Global Consult

Digital Africa Global Consult (DAGC), organisers of Digital Africa Conference & Exhibitions (DACE) have entered into partnership with the Consumer Electronics Association, CEA of the United States of America to mobilize African innovators and investors for the 2014 edition Consumer Electronics Show.

DACE is a flagship annual assembly of the leading companies and government agencies involved in promoting and developing the Information and Communication Technology(ICT) sector throughout Africa. The maiden edition of the annual conference and exhibitions took place at the prestigious Abuja NICON Luxury in April, this year.

Under the partnership with CEA, DAGC is additionally authorized to organize a delegation of qualified business professionals from Africa to CEA’s annual tradeshow, namely- the 2014 International CES to be held from January 7^th-9^th, 2014 in Las Vegas, USA. This will be the first time Africa will be exhibiting at the event.

In a letter to DAGC,CEA noted that “the International Consumer Electronics Show –CES, is the world’s largest annual trade show for the broad-based consumer electronics market. This premier event brings together consumer electronics product manufacturers and service suppliers with the highest concentration of buyers, press and decision-makers in the retail distribution channel.”

Signed by John T. Kelley, Director, International Programs of USA-based Consumer Electronics Association, the letter further noted that the purpose of the International CES is for industry affiliates to meet with manufacturers of consumer electronics products for potential business opportunities.

According to Kelley, “We value our relationship with Digital Africa and understand the value they bring by promoting CES within the African business community.”

While acknowledging the letter of partnership, Dr. Evans Woherem, chairman ofDAGC, expressed delight with the partnership and assured CEA of Digital Africa’s readiness to

not only deliver but surpass the expectations of the electronics association.

“We at DAGC are delighted that we are entering into this partnership with CEA; we’ve been looking forward to this. And now that it has happened, we shall do our best to ensure that the confidence reposed on us by this prestigious organisation, does not come to nothing,”said Dr. Woherem.

The CEA is the preeminent trade association promoting growth in the $209 billion U.S. consumer electronics (CE) industry. More than 2,000 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion, standards development and the fostering of business and strategic relationships.