Security & Allied Technologies Limited (SAATECH), a Lagos-based eSecurity services provider running on the Global System for Mobile communications (GSM) and Global Positioning System (GPS) technologies has been in the business of car tracking in the last six years with an intimidating recovery success record. The company’s managing director and chief executive officer, Mr. Ndubueze Onyeka recently spoke to ROMMY IMAH on how it has been working with Insurance firms to provide Nigerian car owners security for their cars.......
Could you please introduce us to what Security and Allied Technologies Limited (SAATECH) is doing?
Security and Allied Technologies Limited, SAATECH is primarily into eSecurity with bias for vehicle tracking, CCTV, Access Control, Burglar Alarm and Biometrics. The company started in 2005 with CCTV and had pioneer clients as Julius Berger and First Bank in security service provision. In 2006, the company moved into vehicle tracking, security and fleet management. We were then servicing Julius Berger where we did a number of vehicles, trucks and vessels. From there, we moved to First Bank where we were involved in the tracking of their corporate pools. By the end of 2006 we began to get patronage from Insurance companies when we developed the product offering of vehicle tracking and tailored it to the needs of Insurance companies to support their comprehensive motor products.
As an emerging market, we were able to redesign tracking product offering. Presently, we have one of the largest clientele in vehicle tracking with respect to the Insurance sub-sector. There is virtually no Insurance company in Nigeria today that does not patronize SAATECH. We have the likes of IGI, IEI, AIICO, Insurance PHB, Starco, Leadway, GNI and a whole lot of other insurance companies. We are doing well.
What is SAATECH’s unique selling point, that which distinguishes you from your competitors?
What distinguishes us primarily is the wholesale technology we bring to the Nigerian market. What I mean by this is that I don’t know of any other tracking company in the country whose server is domiciled here in Nigeria other than SAATECH. Besides, we have about four enterprise server solutions for vehicle tracking, and this has given us a lot of edge such that we can respond to any challenge at any time. Vehicle tracking is a timely service for example if a customer’s vehicle is stolen say 11.00pm or 12.00am; he (the customer) expects prompt response. And because we have a server here managed 24/7, we are able to respond to such challenge promptly. This is a different story when the server is domiciled in U.K, USA or Germany; check out what problem distance would have caused. Our greatest unique selling point is that we are here in Nigeria, and our server is domiciled here in Nigeria. We have designed this business to meet the needs of Nigerians; we understand the environmental factor in Nigeria. Security service provision and vehicle tracking in particular is something you have to look into the environment before you start offering the service. We tailor our service to solving the needs of our clients.
We are very sensible with our pricing; we negotiate any size of job. No job is small, from one vehicle to a pool of vehicles; we have the appropriate and customer-friendly pricing that our customers appreciate. And we are ever ready to negotiate prices as this has been giving us the edge above competition.
Ever since you commenced business in 2006, have you had the challenge of customers coming back with reports of missing vehicles? If so, were you able to recover such vehicles?
Vehicle tracking is all about vehicle recovery, and like I said earlier, we have through our services been giving support to Insurance companies. We are having a boom as a result of this. We have one of the largest numbers of Insurance companies as our clientele pooled together on our network. It is a function of the recoverability of their vehicles and even timely.
Yes, we have been recovering vehicles even cross border recovery as far as Cameroon, Niger, Ghana and some neighbouring countries with the help of Interpol; the